Nuture versus Nature After being priced out of from the American market by cheaper Chilean fish for six years, the Norwegian Seafood Export Council decided to return to the U. S. in 2009. The objective was to take advantage of recent market changes and reestablish their dominance of the U.S. market by overcoming the consumer’s [...]
All for one. One for all. Carnival Cruise Lines owns six other cruise lines. Most people cruise multiple times after trying it for the first time. To prevent passengers from migrating to other cruise lines, we were asked to develop a way to market them together under one umbrella to define the benefits of each [...]
No name. No problem. A new concept in lighting retailing based in Chattanooga, TN was originally named Lighting Direct 2U by the owners. Realizing their mistake, the owners decided to call in professionals. We were retained to help rename the store and develop a marketing and advertising program. We generated over 300 names. While waiting [...]
Mixing business with pleasure Pure Romance is a leading in-home party plan business. They have over 6000 consultants across the country. We created spots for their first ever TV campaign. Our goal was increase party leads and consultant recruitment. During the first month of the campaign, party leads rose 800% and consultant leads rose 250%!
A new degree of success The University of Cincinnati is viewed as an old fashioned, white bread college stuck in a bad neighborhood. Potential students and parents aren’t aware of the totally redesigned urban campus featuring buildings by name architects. The dorms have been transformed into lifestyle centers and the student body is more diverse [...]
The business of fun The Carnival Cruise Line campaign featuring the music of the Beach Boys, Cyndi Lauper and Sly and the Family Stone ran from November 2002 to November 2004. During that time, Carnival’s stock price went from $26 per share to $53 per share, while the DJIA only rose 25%.
Top 50 Super Bowl spot of all time In 1988, Bud Light was the third most popular light beer, behind Miller Lite and Coors Light. The “Spuds MacKenzie” campaign for Bud Light helped make it not only the number 1 light beer, but the number 1 beer in the world, out selling even Budweiser. And [...]
Like Woodstock on the beach John’s Pass Seafood Festival asked Engine 29 to help them increase attendance for The 35 th Annual John’s Pass Seafood Festival. We created and produced and integrated campaign that delivered 20,000,000 impressions on a budget of just $55,000. We did so by leveraging the power of mass media combined with [...]
How the west was won A chain of 40 rib restaurants based in Tulsa OK. They had been in business for 10 years without a clear positioning or consistent marketing plan. We were called in to help them open a new store in Stillwater. We created a Grand Opening campaign using color newspaper and radio [...]