Tabasco 2017-05-17T10:06:51-05:00

Project Description

Some like it hot

Tabasco is one of the great American brands. Since 1868, Tabasco has been the market leader. Today, there are literally thousands of competitors. Our challenge was to keep Tabasco relevant and authentic in a crowded marketplace. We used high-impact, bold advertising that stands out from other traditional foodservice campaigns by implementing user-generated photographs in the advertising. Tabasco continues to be the market leader.