Nuture versus Nature
After being priced out of from the American market by cheaper Chilean fish for six years, the Norwegian Seafood Export Council decided to return to the U. S. in 2009.
The objective was to take advantage of recent market changes and reestablish their dominance of the U.S. market by overcoming the consumer’s perceived barriers to preparing and serving salmon.
We developed a positioning and tagline that accomplished both. Norwegian Salmon. Surprisingly Simple.
The marketing and advertising demonstrates simple ways to prepare salmon and reminded consumers and the trade that Norwegian Salmon is the most consistent and sustainable salmon in the world.