Carnival 2017-05-17T10:03:28-05:00

Project Description

The business of fun

The Carnival Cruise Line campaign featuring the music of the Beach Boys, Cyndi Lauper and Sly and the Family Stone ran from November 2002 to November 2004. During that time, Carnival’s stock price went from $26 per share to $53 per share, while the DJIA only rose 25%.