How the west was won
A chain of 40 rib restaurants based in Tulsa OK. They had been in business for 10 years without a clear positioning or consistent marketing plan. We were called in to help them open a new store in Stillwater. We created a Grand Opening campaign using color newspaper and radio resulting in $80,000 net week in a town of less than 40,000 people. Most stores average only $30,000 per week. It was their biggest store opening in the chain’s history. We went on to create and produce TV spots and promotional concepts that solidified their positioning in the marketplace and brought consistency to their marketing.